Educational seminars
Multi-Touch Marketing | Single Source Solutions | Digital Printing | Technology | Mailing & Fulfillment
Substrates & Coatings | Sustainability | Design | Data | Packaging
Multi-Touch Marketing
Planning and Promoting an Effective Conference
Company: Automated Graphic Systems and Consolidated Graphics
Speakers: Katie Kriemelmeyer and Mark Woitaszek
Learn how relevant, personalized conference information utilizing print and electronic communications can engage participants and generate a strong response. We will also share technologies that can make meeting planning easy and effective – from the invitation to the follow-up survey.
The Power of Personalization
Company: XMPie
Speaker: Paul Murphy
The cross media phenomenon – integrated campaigns that combine variable data printing with a variety of electronic communication delivery vehicles – is the hottest trend in one-to-one marketing. This session explores the ins and outs of cross media: who is doing it, why it is so powerful and how you can use it to reach your audience. Highlights include success stories and specific examples, plus tips on adding social media and the power of viral marketing to your cross media campaigns.
Variable Video Multiplies Direct Mail Response Rates
Company: Nimblefish
Speaker: Rob Bonham
Multiply response rates on your one-to-one direct mail campaigns by integrating variable video, which has been shown to increase response rates up to 11.5 times. This session explores the practical benefits of variable video, addressing the costs and operational challenges to offer solutions that can fit into any marketer’s tool kit.
Digital Printing, the Marketing Edge
Company: HP
Speaker: Frank Williamson
Direct mail and printed materials remain a strong, efficient and effective component of marketing campaigns, thanks to sophisticated digital printing technologies. A vital tool in the battle for market share, variable data print produces one-to-one communications that get read and produce results. Learn how variable-data printing works with databases to create personalized and relevant communications.
Single Source Solutions
Fulfillment – There is a Better Way
Company: Pabst Brewing Company
Speaker: Sanjiv Gajiwala
Dive into the nuances of fulfillment. Explore the challenges of managing it yourself and understanding when it’s appropriate to ask for help. We’ll discuss the process for implementing a fulfillment solution and explore the technology benefits that an outside resource can provide.
Going Global
Company: CDS Publications and Maryland Composition
Speakers: Steve Brown and Sue Wenz
With attractive opportunities in growing international markets, it’s common for businesses to have relationships and partners worldwide. “Going global” runs deeper than marketing to new audiences. The quality and relevancy of your content is the key to success. Learn what to consider when marketing globally and how to best reach international audiences and generate results.
Power Your Brand with Social Media
Company: Kodak
Speaker: Rick Mazur
Learn the latest “new media” twists from a leader in social media communications. This session will share real world examples and successes in social media marketing. Engage your brand in new conversations, use social media as a marketing tactic and measure the effectiveness of these initiatives.
Grand Format Solutions
Company: Anderson Printing
Speaker: Tuan Pham
Don’t let traditional printing size limitations constrain your imagination. Explore the virtually endless ways you can use grand format printing to create a larger-than-life brand image in any location.
Stop Customers in their Tracks with Effective In-Store Marketing
Company: Wetzel Brothers
Speaker: Kevin Heder
Get the latest updates on retail signage and brand marketing strategies to improve your in-store marketing programs. From design, print and finishing to delivery, learn unique methods for successfully launching a multi-element retail marketing campaign.
Got SWAG?
Company: Forte
Speaker: Tarek Korraa
Adding a message to a tangible product turns an ordinary message into an extraordinary marketing experience your audience can see, touch, hear, smell and even taste. Learn the latest trends in promotional products and how they can enhance your marketing campaigns and build your brand.
Streamlined Supply Chain, Maximized Results
Company: Legrand
Speaker: Micki Maynard
Maximize your supplier base without sacrificing service. Making the right purchase decisions is a monumental task when managing a multitude of suppliers. Learn what you should consider when streamlining your print and supply chain and explore best practices in selecting and working with a single source or preferred print partners.
Infinite Possibilities with Consolidated Graphics
Company: Consolidated Graphics
Speakers: Sue Trate, Kary Radestock, Humberto Duran
Explore the unique capabilities across the industry’s leading print and technology provider. No matter how large, small, specialized or complex, Consolidated Graphics is uniquely positioned to be a reliable single-source partner. From annual reports, packaging, sweepstakes, maps, cookbooks, promotional items, direct mail, P-O-P, and much, much more, learn how you can leverage the Consolidated Graphics network through a single point of contact.
Make a Commitment…to your Supplier
Company: Aviva
Speakers: Paula Shepard and Randy Gomez
“I took a leap of faith, left the rat race for good and made a commitment. . .to my supplier?” This session offers an intriguing perspective on selecting a single source supplier and understanding the expectations and realities that exist within the customer/supplier relationship.
Literature Management – Putting it All Online
Company: Tyco
Speaker: Vince Lewis
Gain control over the purchase, management and distribution of your company’s marketing materials. See how you can use the latest technology and digital solutions to transition your inventory and manage your procurement processes online for greater efficiencies.
The Transformation of Offset Printing
Company: Heidelberg
Speakers: Chuck Koehler and Jeff Dunham
Technology is not only impacting digital printing, it is having a significant positive effect on traditional offset printing as well. Discover the latest trends for traditional printing and the integration of the various manufacturing advancements in prepress, press and postpress.
Digital Printing
Stand Out With Specialty Substrates
Company: GPA
Speaker: Bob Niesen
Printing on unique substrates is no longer limited to conventional offset printing. There are a growing number of specialty substrates that can be printed digitally. Continuous advances in digital print technology have created a new generation of substrates that can differentiate your product line, enhance your image and build your brand.
Publishing on Demand
Company: Frederic Printing and HP
Speaker: Steve Wilson
Custom publishing is an emerging trend that has been fueled by the latest online and digital print technology. The ability to manage content and produce short-run books on-demand with frequent updates and multiple versions is possible utilizing today’s technology. Learn about custom publishing trends and solutions that will benefit your business.
Digital Printing – Past, Present and Future
Company: Xeikon
Speaker: Mike Ring
To see the future you must understand the past. Learn where the digital revolution began, how far it’s come and where it will be going. We’ll examine the benefits of toner, the quality of digital output, emerging applications, accelerating speeds and customer successes. You’ll get a full view of the technology that has put a new world of print options at your fingertips.
Distribute then Print
Company: Digital Hubs
Speakers: Steve Brown, Kevin Davis, Jim Finger, John Scheffler
Combine fresh ideas with the world’s largest and most advanced integrated digital footprint to offer new options and high value solutions. Learn from digital print leaders how to leverage digital technology to reduce shipping costs, increase delivery times, minimize environmental impacts, distribute then print globally and protect the integrity of your data.
Marketing 2010: More Efficient, More Effective and More Economical
Company: Xerox
Speaker: Bobby Baker
Personal expression has surpassed personalization as the attention getter in a cluttered marketing world, where memorable messaging is a prerequisite for effective branding. Leverage some simple applications that can extend the visual presence of your brand and generate a higher ROI for your company.
Technology
Save Time with Online Proofing
Company: Rampage
Speaker: Peter Gorgone
Online proofing and production systems enhance communication, efficiency and accuracy throughout the lifecycle of projects. Learn about the dramatic evolution of online proofing solutions and how they can reduce turnaround times, prevent costly mistakes and establish a more systematic approach to print production.
Boost Efficiency and Control with Web2Print
Company: CGXSolutions
Speaker: Doug Stemet and Jessica Lea
The internet is bridging the gap between digital content and commercial print production. Learn how to build a powerful online marketing resource that can save money and drive revenues. Streamline print procurement, improve access to marketing collateral and enable customization while maintaining brand standards.
Organize, Protect and Manage your Digital Assets
Company: CGXSolutions
Speaker: Carol Schwanke
Digital assets such as photos, illustrations and layouts are valuable, costly and can easily become disorganized or even lost. Learn how an easy-to-use, online digital library can preserve and organize valuable digital assets, facilitate sharing and reuse, increase efficiency and maximize the return on your investments.
Mailing & Fulfillment
Engineering your Direct Mail Campaign
Company: Cyril Scott
Speaker: Matt Coltharp
If you can imagine it, we can produce it. Complex direct mail can be produced in one pass efficiently utilizing automated in-line engineering. Discover ways to save time and money by utilizing unique die cutting, folding, gluing and personalization, enabling products that come off press and are ready for the mail.
Postage Savings by Design
Companies: Pitney Bowes and MCS Incorporated
Speaker: Dan Rister
Postage rates continue to increase, but timely, personalized direct mail remains a vital component of successful marketing campaigns. Simple design changes, based on an understanding of postal processes and pricing, can yield substantial savings. Learn how thoughtful design – and compliance with new security requirements – provides opportunities for companies that use mail as a key communication channel.
The Reality of a Fulfillment Transition
Company: Consolidated Graphics
Speakers: Amy Thunderburk and Betsy Davis
A lot goes into a successful fulfillment implementation. Understanding the processes and pitfalls can capture efficiencies to free up time for activities that are central to your business growth. Considerations include technology integration, warehousing, inventory management and more. See how industry-leading technology coupled with strategically located fulfillment centers will increase your bottom line.
Substrates & Coatings
Unique Coatings, the Finishing Touch
Company: Prisco
Speakers: Jay Friedman and Bill Malloy
Pressroom coatings are the finishing touch that can make your marketing collateral pop. Advances in coatings give you a myriad of new ways to create special effects that stand out from the crowd and drive sales. Get to know your coating options and how to use them to get the most bang for your buck.
Print with Purpose
Company: Appleton Coated
Speaker: Philomena Cavalier
There is something undeniably unique about a printed piece. Timeless. Important. Engaging. Each page unmatched in its ability to communicate subtle shifts in color and emotion. In print, details beg to be touched, providing a tactile invitation to revisit the message again and again. This session will present proven strategies for making print personal, portable and responsible.
Excite Your Senses
Company: PBM and Hennegan
Speakers: Adam Geerts and Danny Bailey
What do viewing a beautiful sunset, listening to your favorite music, smelling your morning coffee and print have in common? We’ll show you how print can excite the senses and get customers emotionally involved with your product or service.
The Art and Science of Selecting Paper
Company: Sappi
Speaker: Daniel Dejan
This workshop into the art and science of manufacturing fine printing papers provides an understanding of the significant properties you should consider when making paper choices. Learn how different finishes and characteristics like brightness, whiteness/shade, opacity, bulk/caliper and surface continuity affect the final printed image.
The Future Classics on Plastics
Company: Transilwrap
Speakers: Greg Carlin and Cliff Brunson
Etched in history are the advertisements of the 40s and 50s now considered classical advertising art, which inspires the new generation of creatives. This session will explore the future of advertising, leveraging substrates.
The Fundamentals of Paper & Production
Company: Spicers
Speakers: Tom Liotta and Terri Wensley
Understanding proper planning at the design stage can save you time and money on your next printing project. Join us to learn about the fundamentals of paper, standard sheet sizes and adjusting layouts to maximize paper, reducing your costs and waste.
Sustainability
The Truth Behind Cherries, Chocolates, Frogs, Parrots and Paper
Company: Mac Papers
Speaker: Wayne Dennis
“Don’t print, go green” thinking has become a major consideration – and a dilemma – for marketing decision-makers. They recognize the power of print, but they know the importance that their audiences place on environmental responsibility. This session tells you why it’s okay to print, how to better manage the environmental shift toward electronic media and how to present a simplified “green” message.
Eco-Friendly Graphic Design
Company: Komori
Speakers: Susan Baines and Jacki Hudmon
Adopt green graphic design techniques that will help you enhance your brand image and be ecologically responsible. Learn the fact and fiction of green print techniques and come away with a host of ideas to lead you down the path of sustainable design.
How to Market and Leverage Sustainability
Company: New Page
Speaker: Richard Merdan
Most people recognize sustainability as the right thing to do for the planet. Many are less clear on how it can be the right way to build your business. Learn to communicate your sustainability message in a way that leverages your company’s commitment to create a competitive advantage.
Understanding Sustainability Certifications, Standards and Labeling
Company: Unisource
Speaker: Nancy Geisler
SFI, FSC, Rainforest Alliance…so many certifications, so little time. What’s real, what’s not, and how do you initiate or expand a sustainability program? This session provides a detailed look at widely recognized certifications, standards and labeling, and who makes the rules.
Truth in Paper
Company: Domtar
Speaker: Charles McArthur
This session will cover common questions associated with the manufacture and use of paper, its environmental impact and how paper companies are addressing those concerns. Join us to learn how paper can be a sustainable part of the communications supply chain.
Design
Adobe Technology Preview
Company: Adobe
Speaker: Noha Edell
Adobe will unveil a brand new application as part of its signature suite of services. Be among the first to see why this is sure to surprise even the most “in the know” Adobe fans.
Acrobat Part I & II, Illustrator Part I & II, InDesign Part I & II, Photoshop Part I & II
Company: Adobe
Speaker: Noha Edell
Get an in-depth look at recent advances in Adobe applications and tricks to increase power and productivity. Each topic will be presented in two breakout sessions.
Adobe – Application Integration
Company: Adobe
Speaker: Noha Edell
Adobe offers many great solutions plus the ability to integrate all of their applications. Learn to “put it all together” using Adobe Bridge and other applications like Adobe Connect.
Color – Do You See What I See?
Company: Sun Chemical
Speaker: Steven Miller
If two people look at the same proof, will they see exactly the same color? This session will give you an up-close look into the accuracy of the human eye and technologies that are available to assist in telling us when red is truly red.
What’s Color Got to do With It?
Company: Fuji
Speaker: Matthew Condon
To accurately measure, reliably repeat, and easily control color is crucial to successful print and media production. Learn about tools that ensure consistent duplication from one location to the next and one technology to the next.
Brand Consistency in Corporate Communications
Company: Ricoh
Speaker: Kurt Konow
Sometimes we get so caught up in wanting to say it in color, convey it with pictures, or inundate our audience with words that the message we want to send and the result we want to achieve is lost in the clutter. We will discuss powerful best practices, from design through delivery, to render effective, result oriented communications.
Data
Profiling Your Customer with Market Research
Company: Targetbase
Speaker: Mark Wright
Having a clear understanding of your audience’s buying behaviors is critical to the success of your marketing message. In this session learn tricks and techniques to accurately identify and understand your audience and the resources available to do so.
Packaging
Creative Packaging Solutions
Company: Emerald City Graphics and xpedx
Speaker: Mark Steiner and Gerry Klug
This session will help you understand packaging from design through fulfillment. Learn how to create packaging that works, options for “green” packaging and cost-effective solutions to help you get the best package for your product.